Strategic Retail Management: Texts & Cases
Bell, David E.; Salmon, Walter J.
ISBN 10: 0538849088 ISBN 13: 9780538849081
Published by South-Western Pub, 1995
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Seller Inventory # 0538849088-3-36700993
Synopsis:
Well-known Harvard Business School authors cover the retailing challenges faced each and every day from the perspective of senior management in this case-oriented text.
From marketing to finance to human resources and information systems, readings and cases cover all aspects of a business to give readers a broad picture of the central dilemma faced by managers--finding a way to operate efficiently while satisfying the customer. The cases identify and provide information about critical and contemporary issues confronting retailers. Because many of the companies are well-known, students already possess prior knowledge.
About the Author: BBA-City College of NY M.B.A. and D.B.A. Harvard University
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Bibliographic Details
Title: Strategic Retail Management: Texts & Cases
Publisher: South-Western Pub
Publication Date: 1995
Binding: Hardcover
Condition: Good
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Retailing Management: Texts and Cases
Seller: WorldofBooks, Goring-By-Sea, WS, United Kingdom
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Seller Inventory # GOR005220791
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