Strategic Sales Management

Selling print is getting more difficult every day. Stronger teamwork is necessary between sales, customer service, estimating, and production in order to fulfill the ever-increasing demands of print buyers. And, in an industry environment of rapid change, sales representatives need more advice, counsel, and motivation from their sales manager. Finding new successful sales representatives is also becoming more difficult, and significant time must be spent to develop new sales talent. All this indicates that the sales manager’s responsibility is increasing in complexity and importance. Long recognized as an industry leader in assisting and developing actionable strategies for success in sales and marketing efforts, Terry A. Nagi has distilled his extensive experience in this area into a concise sales management handbook. In Strategic Sales Management, he provides the guidelines you need to maintain a motivated and professional print sales staff, meet corporate sales objectives, and interface effectively with all company areas.