Strategic Sport Marketing
Language: English
Published by Routledge, 2022
- Softcover
- Used
Condition: Used - Very good
US$ 34.67
Quantity: 1 available
Add to basketItem description from seller
Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages.
Seller Inventory # M01760878804-V
- Title
- Strategic Sport Marketing
- Author
- Karg, Adam
- Publisher
- Routledge
- Publication year
- 2022
- Condition
- very good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 1760878804
- ISBN 13
- 9781760878801
- Edition
- 5th or later Edition
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘sportviews’ and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book, reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader to help them improve their real-world professional practice.
This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotion or communication of sport organisations or brands.
Additional teaching and learning materials are available to accompany this book, including slides, class outlines and reflective questions and answers for each chapter.
"Synopsis" may belong to another edition of this title.
About the Author
Adam Karg is Associate Professor of Marketing and Director of the Sport Innovation Research Group at Swinburne University, Australia. His research is focused on consumer behaviour, sponsorship, online engagement, branding, media consumption and innovation in sport. He is also President of the Sport Management Association of Australia and New Zealand (SMAANZ).
David Shilbury is Foundation Chair of Sport Management and Director of the Deakin Sport Network in the Faculty of Business and Law at Deakin University, Australia. He is also a Non-Executive Director of Golf Victoria and his research expertise is in sport governance, strategy and sport delivery systems.
Hans Westerbeek is Professor of International Sport Business and Head of the Sport Business Insights Group at Victoria University, Australia. He also holds Professorial appointments in Brussels, Beijing and Madrid and serves on various Boards.
Daniel C. Funk is Professor and Ed Rosen Senior Fellow at Temple University, USA. He serves as Chairperson for the Department of Sport and Recreation Management and is Professor of Marketing at Swinburne University, Australia. His research investigates sport consumer experiences to help organisations understand customer acquisition, retention and expenditure.
Michael L. Naraine is Assistant Professor in the Department of Sport Management at Brock University, Canada. His research focus is digital sport management and marketing, examining strategy, fan engagement and analytics related to new developments in the sport business landscape.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 10 to 20 business days | 10 to 20 business days |
|---|---|---|
| First item | US$ 11.25 | US$ 22.51 |
Payment methods
Store description
**WILLKOMMEN** im AbeBooks Shop von medimops - dein Onlineshop mit der größten Auswahl an Second Hand Büchern. Stöber dich durch über 4 Millionen Artikel und spare bis zu 70 % im Vergleich zum Neupreis. Wir prüfen alle Artikel sorgfältig auf Qualität und Funktionalität. **WELCOME** to the medimop's AbeBooks shop, the online shop with a large range of second-hand books. Browse more than 4 million articles and save up to 70% on the new price. All our articles are quality checked. ** BIENVENUE ** dans la boutique AbeBooks de momox shop! Spécialiste des articles culturels d'occasion, nous vous offrons une gamme diversifiée de livres d'occasion. Découvrez nos offres et économisez jusqu'à 70% du prix neuf! Nous grarantissons tous nos articles en bon état. ** BENVENUTI ** nello shop medimops di AbeBooks, lo shop online per i libri usati. Abbiamo piu´di 4 milioni di articoli e potete risparmiare fino al 70% rispetto al nuovo. Tutti i nostri prodotti sono controllati a mano per garantire la massima qualità. ** BIENVENIDO ** a la tienda de medimops en AbeBooks, la tienda online con una gran oferta de libros de segunda mano. Navegue por más de 4 millones de artículos y ahorre hasta un 70% sobre el precio nuevo. Todos nuestros artículos son de calidad comprobada. …
Seller's business information
momox SE
Schreiberhauer Straße 30
Berlin, Germany 10317
Terms of sale
1. Scope
For all orders via our store on the AbeBooks Marketplace, the following terms and conditions apply. Unless otherwise agreed, the inclusion of any terms and conditions of your own used by you is contradicted.
2. contracting party, conclusion of contract, correction options
The purchase contract is concluded with momox SE.
The subject of the contract is the sale of goods.
If an article is posted by us on AbeBooks, the activation of the offer page on AbeBooks is the binding offer to conclude a contract under the conditions contained in the article page.
The presentation of the products in the online store does not constitute a legally binding offer, but a non-binding online catalog. You have the option to complete the ordering process via the shopping cart system or the buy now function. You can initially place our products in the shopping cart without obligation and correct your entries at any time before submitting your binding order by using the correction tools provided and explained for this purpose in the order process. By clicking the order button you make a binding offer for the goods contained in the shopping cart. By pressing the button "Buy now" an order is automatically created, which will be sent to the delivery address you have provided and for which a payment is made with the specified payment method.
The confirmation of receipt of your order will be sent by e-mail immediately after sending the order. We accept your order within 2 days by us or AbeBooks on our behalf submitting/issuing a declaration of acceptance or shipping confirmation in a separate email or, if applicable, the payment transaction is carried out by the service provider or the selected payment service provider. The time of execution of the payment transaction depends on the respective selected payment method (see under "Payment"). The relevant alternative for you depends on which of the listed events occurs first.
3. contract language, contract text storage
The language(s) available for the conclusion of the contract: German
We store the text of the contract on our systems, which, however, are not accessible to you.
However, you have the possibility to view your last orders via your AbeBooks account. The full text of the contract is not accessible there.
4. delivery conditions
Shipping costs will be added to the indicated product prices. You can find out more about the amount of the shipping costs at the offers.
5. payment
The payment processing is done by AbeBooks. You can pay the invoice amount by credit card.
6. retention of title
The goods remain our property until full payment.
7. transport damage
If goods are delivered with obvious transport damage, please complain about such defects to the deliverer as soon as possible and contact us immediately. Failure to make a complaint or contact us has no consequences for your legal claims and their enforcement, especially your warranty rights. However, they help us to be able to assert our own claims against the carrier or the transport insurance.
8. warranty
The statutory liability for defects shall apply.
Customer service: Phone number: 0049 (0) 30/488288200
9 a.m. to 6 p.m., e-mail: service@momox-shop.uk
9. liability
For claims based on damage caused by us, our legal representatives or vicarious agents, we shall always be liable without limitation - in the event of injury to life, limb or health - in the event of intentional or grossly negligent breach of duty - in the event of warranty promises, insofar as agreed, or - insofar as the scope of application of the Product Liability Act is opened. In the event of a breach of essential contractual obligations, the fulfillment of which is a prerequisite for the proper execution of the contract and the observance of which the contractual partner may regularly rely on (cardinal obligations) due to slight negligence on our part, on the part of our legal representatives or vicarious agents, liability shall be limited to the amount of the damage foreseeable at the time of the conclusion of the contract, the occurrence of which must typically be expected. Otherwise, claims for damages are excluded.
10. dispute resolution
The European Commission provides a platform for online dispute resolution (ODR), which can be found here: https://ec.europa.eu/consumers/odr/. Consumers have the possibility to use this platform for the settlement of their disputes.
To settle disputes arising from a contractual relationship with a consumer or whether such a contractual relationship exists at all, we are obliged to participate in dispute resolution proceedings before a consumer arbitration board. The responsible body is the Universalschlichtungsstelle des Bundes am Zentrum für Schlichtung e.V., Straßburger Straße 8, 77694 Kehl am Rhein, www.verbraucher-schlichter.de. We will participate in a dispute resolution procedure before this body.
11. protection of minors
If your order includes goods whose sale is subject to age restrictions, we ensure that the customer has reached the required minimum age by using a reliable procedure involving a personal identity and age check. The delivery person will hand over the goods only after the age check has been carried out and only to the customer in person.
Delivery to packing stations is not possible in this case.