""Strategic Thinking: A Practical Approach to Strategy"" takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan.
Simon Wootten is an NHS Business Manager with Innovax (UK) Ltd.
Terry Horne is Course Director, MA in Strategic Change Management, Lancashire Business School.