Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
Language: English
Published by Kogan Page, 2010
- Softcover
- Used
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.World of Books (was SecondSale)
AbeBooks seller since December 20, 2007
Condition: Used - Very good
US$ 5.10
Quantity: 1 available
Add to basketItem description from seller
Seller Inventory # 00101317135
- Title
- Strategic Thinking: A Nine Step Approach to Strategy and Leadership for Managers and Marketers
- Author
- Wootton, Simon
- Publisher
- Kogan Page
- Publication year
- 2010
- Condition
- Very Good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0749460776
- ISBN 13
- 9780749460778
- Edition
- 3rd Edition
Strategic Thinking: A Step-by-Step Approach to Strategy and Leadership, now in its third edition, takes you step by step through sound strategic thinking by setting out the questions to ask. In the process of answering these questions and thinking through the important issues that they raise, you will learn how to formulate strategies and write clear and concise strategic plans.
With new online material to support each step and help strengthen your ability to predict future changes, as well as a new section covering key aspects of leadership and neuroscience, this practical book will enable you to:
gain a deeper understanding of your market;
forecast where your organization is heading;
think critically about proposals;
write an effective strategic plan
Also including prompt sheets, objectives, action plans and useful summaries, this fully updated third edition is a must-have for all practicing managers and business students.
Online supporting resources for this book include downloadable templates including taking strategics decisions, creating strategic knowledge and assessing strategic ability.
"Synopsis" may belong to another edition of this title.
About the Author
Terry Horne is Director of Change Management at Lancashire Business School.
"About the title" may belong to another edition of this title.
World of Books (was SecondSale)
Montgomery, IL, U.S.A.
AbeBooks seller since December 20, 2007
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SBYB, Inc.
900 Knell Rd
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