Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Alexandru Nedelea, Ph.D., is an Associate Professor of Marketing at the University Stefan cel Mare of Suceava, Romania. He has been accorded membership in scientific associations like International Association of Scientific Experts in Tourism, International Association on Public and Non Profit Marketing, Romanian Marketing Association, International Network for Research in Consumer Behaviour Studies, Regional Science Association International, World Research Club (WRC), European Association of Research on Services (RESER), Marketing and Tourism Research Interest Committees - EuroMed Research Business Institute (EMRBI), Centre International de Recherche et d`EtudesTouristiques (CIRET). He is coordinator of Asian Studies Club Romania-China, Voyage Club, Bucovina Tourism Marketing Center, Volunteer Order and Marketing Club.

Maximiliano E. Korstanje is editor in chief of International Journal of Safety and Security in Tourism (UP Argentina) and International Journal of Cyber Warfare and Terrorism (IGI-GlobalUS). Besides being Senior Researchers in the Department of Economics at University of Palermo, Argentina, he is a global affiliate of Tourism Crisis Management Institute (University of Florida US), Centre for Ethnicity and Racism Studies (University of Leeds), The Forge (University of Lancaster and University of Leeds UK) and The International Society for Philosopher, hosted in Sheffield UK. With more than 700 published papers and 25 books, Korstanje was awarded as Outstanding Reviewer 2012. International Journal of Disaster Resilience in the Built Environment. University of Salford, UK, Outstanding Reviewer 2013. Journal of Place Management and Development. Institute of Place, Manchester Metropolitan University, UK and Reviewer Certificate of Acknowledgement 2014. International Journal of Contemporary Hospitality Management (IJCHM), University of Central Florida, US. Now he co-edits almost 10 specialized journals in such themes as human rights, mobility, tourism and terrorism. Korstanje is subject to biographical records for Marquis Who`s Who in the World since 2009. He had nominated to 5 honorary doctorates for his contribution in the study of the effects of terrorism in tourism. In 2015 he was awarded as Visiting Research Fellow at School of Sociology and Social Policy, University of Leeds, UK.

Babu P. George, PhD (Management), has more than fifteen years of advanced business research, university teaching, and administrative service experience, in the US and internationally. He has worked for Swiss Management Center University, University of Liverpool, Alaska Pacific University, and University of Southern Mississippi, among others. Currently, he is associate professor of management at Fort Hays State University, KS, USA. He is a visiting professor at various higher education institutions around the world. He has extensive consulting experience in the service industries. He wields significant expertise in troubleshooting managerial issues in the following industries: higher education, tourism and hospitality, transportation, financial services, healthcare, and information technology. Recently, he has been consulted on issues related to organizational design, training, talent management, marketing (pricing, distribution, promotion, etc.), among others. He is a passionate observer of the complex dynamics of creative destruction that makes idea innovations possible. In his free time, he offers free consulting for the budding grassroots level entrepreneurs.