Strategic Writing: Multimedia Writing for Public Relations, Advertising and More

Marsh, Charles; Guth, David W.; Short, Bonnie Poovey

ISBN 10: 1138037125 / ISBN 13: 9781138037120

Published by Routledge (edition 4), 2017

About this Item

It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.

Seller Inventory # 1138037125-11-1

Bibliographic Details

• Title: Strategic Writing: Multimedia Writing for Public Relations, Advertising and More
• Publisher: Routledge (edition 4)
• Publication Date: 2017
• Language: English
• ISBN 10: 1138037125
• ISBN 13: 9781138037120
• Binding: Paperback
• Edition: 4.
• Condition: Good

About this title

Synopsis

In its fourth edition, Strategic Writing emphasizes the goal-oriented mission of high-quality public relations and media writing with clear, concise instructions for more than 40 types of documents. This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. In addition, it includes concise chapters on topics such as diversity, ethics and the legal aspects of strategic writing. Featuring a spiral binding, examples for each document and a user-friendly "recipe" approach, Strategic Writing is ideal for undergraduate PR or advertising writing classes that take an interdisciplinary approach. This new edition devotes new attention throughout to social media and writing in the digital realm, and features new and updated online resources for students and instructors.

About the Author

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.

David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the health care field. Though now retired, she also taught at the university-level and served as communications coordinator for a school district.