Title: Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More
Publisher: Routledge
Publication Date: 2011
Language: English
ISBN 10: 0205031978
ISBN 13: 9780205031979
Binding: paperback
Edition: 3rd Edition
Condition: Good

About this title

Synopsis

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

About the Author

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.

David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

"About this title" may belong to another edition of this title.

Store Description

Founded in 2017, Cycle Books began with a simple mission: to share the joy of reading by offering quality books to readers around the world. What started as a small passion project has grown into a trusted source for literature lovers, collectors, and curious minds alike. We specialize in a wide range of titles?from timeless classics and academic texts to rare finds and contemporary favorites. Every book we list is carefully selected and handled with care, because we believe every book has a story, and every reader deserves a great one. Customer satisfaction is at the heart of what we do. We take pride in fast shipping, accurate listings, and responsive service. Whether you're searching for a specific edition or just browsing for your next read, we're here to help you find something special. Thank you for visiting Cycle Books. We look forward to being part of your reading journey.

Visit Seller's Storefront

Seller's business information

Sale & Shipping Terms

Terms of Sale

Shipping Terms

Shipping rates within U.S.A.

Shipping rates within U.S.A.
Order quantity	3 to 14 business days	3 to 5 business days
First item	US$ 2.99	US$ 12.99

Delivery times are set by sellers and vary by carrier and location. Orders passing through Customs may face delays and buyers are responsible for any associated duties or fees. Sellers may contact you regarding additional charges to cover any increased costs to ship your items.