Strategic Writing: Multimedia Writing for Public Relations, Advertising, and More

Marsh, Charles, Guth, David W., Short, Bonnie Poovey

ISBN 10: 0205031978 / ISBN 13: 9780205031979

Published by Routledge, 2011

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Synopsis:

In its third edition, Strategic Writing emphasizes the strategic, goal-oriented mission of high-quality media and public relations writing with clear, concise instructions for more than 40 types of documents.

This multidisciplinary text covers writing for public relations, advertising, sales and marketing, and business communication. Featuring a spiral binding, numerous examples and a user-friendly "recipe" approach, Strategic Writing is ideal for public relations writing classes that include documents from other disciplines.

About the Author:

Charles Marsh is the Oscar Stauffer Professor of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, ethics and classical rhetoric.

David W. Guth is associate professor at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.

Bonnie Poovey Short, founder and president of Short Solutions, an award-winning editorial and creative services firm that specializes in the health care field, also teaches at the university-level and serves as communications coordinator for a school district.

Bibliographic Details

Title: Strategic Writing: Multimedia Writing for ...
Publisher: Routledge
Publication Date: 2011
Binding: Paperback
Condition: Very Good
Edition: 3rd Edition