Strategic management. Designing the Future of your Organisation

Cuenca Amigo, Macarena / Freije ObregÛn, Inmaculada / Calvo Sotomayor, ÕÒigo

ISBN 10: 8433032992 / ISBN 13: 9788433032997

Published by DesclÈe De Brouwer, 2025

About this Item

Seller Inventory # 9788433032997

Bibliographic Details

• Title: Strategic management. Designing the Future of your Organisation
• Publisher: DesclÈe De Brouwer
• Publication Date: 2025
• Language: English
• ISBN 10: 8433032992
• ISBN 13: 9788433032997
• Binding: Soft cover
• Condition: Usado- bueno

About this title

Synopsis

If you are taking your first steps into the world of strategic management, this book is your essential guide. Designed for undergraduate and postgraduate students, as well as professionals taking on strategic responsibilities for the first time, this work offers a clear and practical introduction to the fundamentals of strategic management. Through precise explanations and a rich variety of real-life examples and case studies, you will explore: - The role and process of strategic management. - Defining purpose and strategic objectives. - External and internal analysis tools to help you with your strategic diagnosis. - Corporate development through the pursuit of business opportunities. - The design of competitive strategies. With a practical and accessible approach, this book is an invitation to understand, analyse, and shape the future of your organisation. All copyright for this work has been donated to Alboan, the Jesuit NGO for international cooperation in the Basque Country and Navarre.