Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness

Name: Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Author: Chobanova, Yordanka
ISBN: 9780230230552

Chobanova, Yordanka

Language: English

Published by Palgrave Macmillan, 2009

0230230555 / 9780230230552

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe -- namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI. Num Pages: 285 pages, biography. BIC Classification: 1DF; 1DV; KJVG; KNDF. Category: (P) Professional & Vocational. Dimension: 221 x 163 x 21. Weight in Grams: 460. . 2009. 2009th Edition. hardcover. . . . . Books ship from the US and Ireland.

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Title: Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness
Author: Chobanova, Yordanka
Publisher: Palgrave Macmillan
Publication year: 2009
Condition: New
Binding: Hardcover
Language: English
ISBN 10: 0230230555
ISBN 13: 9780230230552

Kennys Bookstore

Olney, MD, U.S.A.

5-star seller

AbeBooks seller since October 9, 2009

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