Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce: Concepts and Cases

Tawfik Jelassi

ISBN 10: 0273710281 / ISBN 13: 9780273710288

Published by Pearson College Div, 2008

About this Item

Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present.

Seller Inventory # M00273710281-G

Bibliographic Details

• Title: Strategies for e-Business: Creating Value Through Electronic and Mobile Commerce: Concepts and Cases
• Publisher: Pearson College Div
• Publication Date: 2008
• Language: English
• ISBN 10: 0273710281
• ISBN 13: 9780273710288
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: good

About this title

Synopsis

Ideal for MBA students and upper level undergraduates, this book utilises extensive research, strategic frameworks, a methodological toolset and original real-world case studies to link e-business to overall corporate strategy. It builds awareness and sharpens students' analytical understanding of how companies have developed and implemented electronic and mobile commerce strategies in the real world and the issues and challenges that e-commerce strategies and applications present.

About the Author

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).