Strategisches Performance Management: Performance Measurement als Instrument der strategischen Kontrolle (Unternehmensf�hrung & Controlling) (German Edition)

Publisher

Deutscher Universit�tsverlag

Publication Date

2004

Language

German

ISBN 10

3824479680

ISBN 13

9783824479689

Binding

Soft cover

Condition

New

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About this title

Synopsis

Wegen der zunehmenden Differenziertheit und Dynamik der Unternehmensumwelt k�nnen zur Formulierung und Realisierung einer Strategie getroffene Annahmen oft nicht als langfristige Entscheidungsgrundlage dienen. Infolgedessen m�ssen strategische Entscheidungen �berarbeitet und Anpassungsma�nahmen ergriffen werden. Hierzu bedarf es der ad�quaten Unterst�tzung durch betriebswirtschaftliche Instrumente.

Marc Piser analysiert bisherige Konzepte der strategischen Kontrolle, der strategischen Fr�haufkl�rung und des Performance Measurement und stellt sie den Erkenntnissen aus einer branchen�bergreifenden empirischen Untersuchung gegen�ber. Auf dieser Basis entwickelt er das Konzept des Strategischen Performance Management, das ein breit angelegtes Sensorennetz zur Identifizierung schwacher Signale nutzt und sehr fr�hzeitig strategische Steuerungsma�nahmen erm�glicht. Die essentiellen organisatorischen und kulturellen Enabler werden ausf�hrlich dargestellt.

About the Author

Dr. Marc Piser promovierte bei Prof. Dr. Wolfgang Becker am Lehrstuhl f�r Betriebswirtschaftslehre, Unternehmensf�hrung und Controlling der Universit�t Bamberg. Er ist Unternehmensberater bei Siemens Management Consulting in M�nchen.

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