Strategy in Advertising: Matching Media and Messages to Markets and Motivations
Language: English
Published by Ntc Pub Group, 1995
- Hardcover
- New
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- Title
- Strategy in Advertising: Matching Media and Messages to Markets and Motivations
- Author
- Bogart, Leo
- Publisher
- Ntc Pub Group
- Publication year
- 1995
- Condition
- New
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844230146
- ISBN 13
- 9780844230146
Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.
"Synopsis" may belong to another edition of this title.
About the Author
Leo Bogart has taught at Columbia University, New York University, and the Illinois Institute of Technology.
"About the title" may belong to another edition of this title.
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