Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)

Bogart, Leo

ISBN 10: 0844230146 / ISBN 13: 9780844230146

Published by Ntc Pub Group, 1995

About this Item

Good .Ships From Multiple Locations.

Seller Inventory # ERICA79108442301464

Bibliographic Details

• Title: Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)
• Publisher: Ntc Pub Group
• Publication Date: 1995
• Language: English
• ISBN 10: 0844230146
• ISBN 13: 9780844230146
• Binding: Hardcover
• Condition: Good
• Book Type: book

About this title

Synopsis

Strategy in Advertising: Matching Media and Messages to Markets and Motivations ties the many different strands of a successful advertising/marketing communications program into a coherent, strategic whole.
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.

About the Author

Leo Bogart has taught at Columbia University, New York University, and the Illinois Institute of Technology.