Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)
Language: English
Published by Ntc Pub Group, 1995
- Hardcover
- Used
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- Title
- Strategy in Advertising: Matching Media and Messages to Markets and Motivations (NTC Business Books)
- Author
- Bogart, Leo
- Publisher
- Ntc Pub Group
- Publication year
- 1995
- Condition
- Good
- Book Type
- book
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0844230146
- ISBN 13
- 9780844230146
Rapidly evolving communications technology has driven great changes in marketing practice. But the "big job" of advertising remains the same - developing the right message and using the right medium to reach the right market in order to get the best possible return on an advertising investment. That's what a well-planned and well-executed advertising strategy provides. And Strategy in Advertising: Matching Media and Messages to Markets and Motivations gives you all the practical guidance you'll need to reach that goal.
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Mispah books
Redhill, Surrey, United Kingdom
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