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Bibliographic Details

Title: Strategy: Analysis and Practice (UK Higher Education Business Accounting)
Publisher: McGraw-Hill Education / Europe, Middle East & Africa 16/08/2010
Publication Date: 2010
Language: English
ISBN 10: 0077126912
ISBN 13: 9780077126919
Binding: Soft cover
Condition: Very Good

About this title

Synopsis

This second edition of "Strategy: Analysis and Practice" provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules. The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making. The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.

About the Author

David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.

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