Strategy Bites Back: Strategy in Far More, & Less Than You Ever Imagined: It Is a Lot More, and Less, Than You Ever Imagined

SWOTed by strategy models? Crunched by analysis?  Strategy doesn’t have to be this way.

Henry Mintzberg

Henry Mintzberg normally bites back on issues of management, organization, and corporate social irresponsibility (i.e., shareholder value), as well as management education and strategy. (Managers not MBAs, with Berrett-Koehler in the US and Financial Times Prentice Hall in Europe was his last book.) He managed to get a PhD in management at MIT and has slipped about 130 articles past unsuspecting editors.  He is the Cleghorn Professor of Management Studies at McGill University.

Bruce Ahlstrand

Bruce Ahlstrand likes to prospect for strategy gems in unlikely places - from the game of Texas Hold’em to the Greek tragedies. He is devoted to developing new and creative ways of teaching business strategy and has never met a case study that he liked. He has a D.Phil. from Oxford University and a M.Sc. from the London School of Economics. Bruce is the author of The Quest for Productivity (Cambridge University Press) and co-author of Human Resource Management in the Multi-Divisional Company (Oxford University Press). He is a professor of management at Trent University in Ontario, Canada.

Joseph Lampel

Joe Lampel began his career believing that strategy is the answer, but has recently concluded that it may be the answer to the wrong question.   He first began to suspect this terrible truth during the long journey that produced the Strategy Safari.  Further research, and numerous publications in journals that are well received in polite academic society, only served to confirm this belief.     Joe was awarded a PhD in management by McGill University for good behavior.  He subsequently spent seven years at Stern School, NYU, trying to break into showbusiness.   He currently resides at Cass Business School, City University London, an institution that happily accommodates his quest to find the answer to strategy's unanswerable questions.

Henry, Bruce and Joe are also the authors of the bestselling Strategy Safari (Financial Times Prentice Hall).