Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy
Language: English
Published by Springer, 2017
- Hardcover
- New
Seller: AHA-BUCH GmbH, Einbeck, GermanyAHA-BUCH GmbH
AbeBooks seller since August 14, 2006
Condition: New
US$ 317.34
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Add to basketItem description from seller
Druck auf Anfrage Neuware - Printed after ordering - This contributed volume presents a state-of-the-art compendium for startups and corporations, focusing on corporate ventures. The book is based on the volume 'Strategy and Communication for Innovation' and includes up-to-date discussions which help to better understand strategy and communication from a startup perspective. Each chapter offers a starting point for the exchange of ideas, key lessons and new insights from entrepreneurial perspectives such as e-ventures, corporate ventures and traditional ventures. Readers with an interest in innovation management will benefit from this book.
Seller Inventory # 9783319495408
- Title
- Strategy and Communication for Innovation : Integrative Perspectives on Innovation in the Digital Economy
- Author
- Julie Gould
- Publisher
- Springer
- Publication year
- 2017
- Condition
- Neu
- Binding
- Buch
- Language
- English
- ISBN 10
- 3319495402
- ISBN 13
- 9783319495408
- Edition
- 3rd Edition
- Item weight
- 840 grams
- Dimensions
- 241x160x30 mm
"Synopsis" may belong to another edition of this title.
From the Back Cover
Innovation is a continuous dialog. This dialog has reached a new dimension in the digitalized information age. The necessity of managing strategic collaboration activities and information flows within and across organizations led thereby to a new thinking in management. As a result, both strategy and communication are important drivers of innovation and growth and, hence, critical factors underpinning sustainable innovation and market success in the long-run. As a new communication field, innovation communication facilitates managing open innovation, strengthening corporate culture and reputation, successfully launching new products and services as well as building new capabilities and difficult-to-imitate resources. Consequently, firms today need to develop a strong communication portfolio as an integral part of any information-innovation processes on a functional and/or company-wide level. This also includes understanding the role of communicators in clusters, research networks, and supportive ecosystems.
The third edition of the contributed volume “Strategy and Communication for Innovation” concentrates on emerging approaches and methods for integrating communication in corporate innovation and business model innovation in the digital economy. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on latest research on innovation communication and strategic open innovation. It also provides guidance for managers to understand the diverse pathways by which they can leverage communication to shape and accelerate innovation and growth.>"About the title" may belong to another edition of this title.
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|---|---|---|
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