UX Strategy: How to Devise Innovative Digital Products that People Want

Levy, Jaime:

ISBN 10: 1449372864 / ISBN 13: 9781449372866

Published by O'Reilly Media, 2015

About this Item

298 S. !!Ecken des Buchdeckels sind leicht geknickt!! Gutes Exemplar, geringe Gebrauchsspuren, Cover/SU berieben/bestoßen, innen alles in Ordnung. B260601ah120 ISBN: 9781449372866 Sprache: Englisch Gewicht in Gramm: 465.

Seller Inventory # 761142

Bibliographic Details

• Title: UX Strategy: How to Devise Innovative Digital Products that People Want
• Publisher: O'Reilly Media
• Publication Date: 2015
• Language: English
• ISBN 10: 1449372864
• ISBN 13: 9781449372866
• Binding: Softcover
• Condition: Gut
• Weight: 465 grams
• Seller catalogs:
  • Romane/Erzählungen: Erzählungen, Romane, Essays

About this title

Synopsis

User experience (UX) strategy requires a careful blend of business strategy and UX design, but until now, there hasn’t been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight strategy tools and techniques to help you and your team craft innovative multi-device products that people want to use.

Whether you’re an entrepreneur, UX/UI designer, product manager, or part of an intrapreneurial team, this book teaches simple-to-advanced strategies that you can use in your work right away. Along with business cases, historical context, and real-world examples throughout, you’ll also gain different perspectives on the subject through interviews with top strategists.

• Define and validate your target users through provisional personas and customer discovery techniques
• Conduct competitive research and analysis to explore a crowded marketplace or an opportunity to create unique value
• Focus your team on the primary utility and business model of your product by running structured experiments using prototypes
• Devise UX funnels that increase customer engagement by mapping desired user actions to meaningful metrics

About the Author

For over 25 years Jaime Levy has been a pioneer in the creation of innovative digital products and services distributed on disk media, mobile devices, the Web and iTV. Currently she runs a User Experience Strategy and Design consultancy based in Los Angeles. Her practice caters to startups and enterprises that are open to practicing "lean" principles for transforming their business concepts into sustainable and scalable online solutions. Jaime is also a part-time college professor teaching a graduate level course called "User Experience Design and Strategy" at the University of Southern California (USC) in the Viterbi School of Engineering.