Strategy Is Digital : How Companies Can Use Big Data in the Value Chain

This book presents strategies and practices to allow everyday companies to cope with the fundamentally changing landscape of business models and to take advantage of the huge business opportunities arising from the advent of big data. It develops several case studies from companies in traditional industries like LEGO, Yamato and Mediq, but also examines small start-ups like Space Tango, which is partnering with major multinationals to develop new business models using big data. The book argues that businesses need to adapt and embark on their big data journey, helps them take the first step, and guides them along their way. It presents successful examples and deducts essential takeaway lessons from them, equipping executives to capitalize on big data and enabling them to make intelligent decisions in the big data transformation, giving their companies an essential competitive edge.

Dr. Carlos Cordon is the LEGO Professor of strategy and supply chain management at IMD business school in Switzerland. He is the director of the IMD Global Research Center Value Chain 2020, which focuses on how value chains will transform in the future. He is the author of numerous articles, he has won many prizes for his management cases and he has published several management books, from textbooks to theme-driven books. IMD is consistently ranked among the top business schools worldwide. With more than 60 years of experience in executive education in both open enrollment and in-company programs. IMD has a real world, real learning approach.

Pau Garcia-Mila is an awarded innovator and digital entrepreneur. Pau founded his first company at the age of 17, which was a precursor of Cloud Computing Desktops: eyeOS (acquired by Telefonica in 2014). He also founded IdeaFoster, an idea materializer company. He has gained considerable recognition for his work, receiving the 2011 Innovator of the Year Award from the MIT's TR-35 publication and the Prince of Asturias and Girona IMPULSA Empresa 2010 award. He is the author of four books about entrepreneurship and idea generation, which have been translated into four languages, and he is the youngest professor at ESADE's Digital Business Executive Master program and IMD s VC2020 program.

Teresa Ferreiro an award-winning finalist in the 2015 International Book Award, Ferreiro is the project manager at the VC2020 Research Center and an active researcher. Ferreiro has been leading projects since 2000. At Oracle Corp, she was responsible for developing a number of online communities. As an entrepreneur, she has set up an innovative experiential learning company in Spain. She has also helped other companies to find their optimum go-to-market model. Her experience with breast cancer led her to write a book sharing what she learned and, subsequently, to collaborate as a speaker in debates, conferences and conventions to convey the messages she supports and build analogies around them.

Pablo Caballero is the global managing director for Capability Network - Operations within Accenture Strategy. In this role he leads a team of +450 professionals distributed globally and specialized to help companies to operate more efficiently and turn their operations into a growth engine. Pablo has more than 22 years in supply chain, spending the last 17 as a consultant at Accenture, where he contributes to develop the Barcelona Center of Excellence. Barcelona CoE plays a key role in defining the vision of Digital Supply Networks."