Strategy Field Manual: Choosing, Testing, and Delivering What Your Competitors Won’t

Most strategies fail before they start. They are financial plans in disguise, wish lists nobody funded, or rigid bets that crack the moment the market moves.

Strategy Field Manual gives you a better way: a five-phase process you can run with your own team, without a seven-figure consulting bill.

Written by a PhD strategist, Air Force veteran, and former Fortune 50 strategy leader, this manual is built for the field, not the bookshelf. Every chapter moves you from concept to action:

• Diagnosis: See your organization, competitors, resources, and culture as they really are
• Forecast: Read the trends and find the market gaps your rivals have left open
• Ideation: Generate bold strategic options and pressure-test them through debate
• Strategic Testing: Turn a gamble into a calculated decision before you commit resources
• Transformation: Shift people, budget, and structure so the strategy happens

Inside each phase, you will find:

• Numbered steps and key questions to guide your team
• A running case study that shows the process at work in a real-world setting
• A tool spotlight on one proven framework, from Porter's Five Forces to CARVER
• AI Assist guidance on where artificial intelligence speeds up the work, and where human judgment must lead
• A Lean Track for small teams that need a strategy in a day
• A trap to avoid and Monday Morning Moves you can act on immediately

Whether you lead a company, a department, a nonprofit, or a startup, you will finish with a strategy that is specific, tested, funded, and different from your competitors'.

Stop playing checkers. Start playing chess. Scroll up and get your copy today.