I Have a Strategy (No, You Don't)

Howell J. Malham

ISBN 10: 1118484207 / ISBN 13: 9781118484203

Published by John Wiley and Sons Inc, US, 2013

About this Item

A smart and witty take on strategy . . . an essential business topic Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked. An open and visual book that defines the most over-used (and least understood) business term: strategyAuthor is the co-founder of Insight LabsProduced in a wry style, this book offers a witty, inventive take on a common business problem At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

Seller Inventory # LU-9781118484203

Bibliographic Details

• Title: I Have a Strategy (No, You Don't)
• Publisher: John Wiley and Sons Inc, US
• Publication Date: 2013
• Language: English
• ISBN 10: 1118484207
• ISBN 13: 9781118484203
• Binding: Hardback
• Condition: New
• Dimensions: 6.9W x 0.9H x 7.1D inches 6.9 inches width by 0.9 inches height by 7.1 inches depth
• Weight: 431 grams

About this title

Synopsis

A smart and witty take on strategy . . . an essential business topic

Every day, millions of professionals around the world discuss strategy, and they assume that everyone else in the room defines "strategy" the same way. But they don't. Howell J. Malham Jr. has created a simply designed and illustrated book that goes straight to the heart of the issue. Through the largely facetious dialog of two line drawn colorful characters, this clever, irreverent book seeks to get everyone in the room on the same page using the same definitions for the same words. This is a crucial first step to any business proposition, yet it is often the most overlooked.

• An open and visual book that defines the most over-used (and least understood) business term: strategy
• Author is the co-founder of Insight Labs
• Produced in a wry style, this book offers a witty, inventive take on a common business problem

At a time when business in general is groping in the dark for new solutions to persistent problems, this book is a breath of fresh air, reminding readers that they have to build a foundation before they can scale the walls.

About the Author

Howell J. Malham Jr. is cofounder and director of Insight Labs, a humanitarian foundation that convenes the smartest, most influential people to tackle the world's toughest problems. Most recently, he worked with NASA, Harvard Medical School, Starbucks, United States Holocaust Memorial Museum, and TED. He is a writer for some of the nation's leading newspapers and a former brand strategist.