Any organization must ask three interrelated questions in order to develop its strategy: where are we, where do we want to be, and how will we get there? Given today's realities, how should companies answer these questions? In this book, leading business school academics use their managerially-relevant research to explore these questions.

About the Author

Robert Galavan, PhD is Director of the Centre for Business, Management and Innovation Studies at the National University of Ireland in Maynooth. He is an accomplished executive education teacher, business consultant and an award winning researcher in the field of strategic leadership. He was previously head of Executive Education at the Irish Management Institute and Program Director at the Trinity-IMI Graduate School of Management.

John Murray, PhD is Professor of Business Studies at the School of Business, Trinity College Dublin. His research and publications have addressed the strategic challenges associated with organizational renewal and managing in the public sector. Currently his focus is on the dynamics of global business systems. He has served as faculty member with business schools in Europe, Asia and North America and as consultant to multinational companies.

Costas Markides, PhD is Professor of Strategic and International Management and holds the Robert P. Bauman Chair of Strategic Leadership at the London Business School. He has published extensively in the worlds most prestigious journals. He has published several books and his most recent, Fast Second: How Smart Companies Bypass Radical Innovation to Enter and Dominate New Markets was short-listed for the FT/Goldman Sachs Management Book of the Year Award.

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