: Este libro, 'Strategy and Policy: Concepts and Cases', es una gu�a revisada sobre la gesti�n estrat�gica. Escrito por Arthur A. Thompson y Alonzo J. Strickland, presenta conceptos y casos pr�cticos para entender la formulaci�n de estrategias y pol�ticas empresariales. Publicado en 1981 por McGraw-Hill/Irwin, el libro contiene 865 p�ginas e incluye �ndices. EAN: 9780256023855 Tipo: Libros Categor�a: Negocios y Econom�a T�tulo: Strategy and Policy: Concepts and Cases Autor: Arthur A. Thompson| Alonzo J. Strickland Editorial: McGraw-Hill/Irwin Idioma: en P�ginas: 865 Formato: tapa dura.

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Bibliographic Details

Title: Strategy and Policy: Concepts and Cases
Publisher: Irwin-Dorsey
Publication Date: 1981
Language: English
ISBN 10: 0256023859
ISBN 13: 9780256023855
Binding: Hardcover
Condition: Aceptable

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Synopsis

Thompson/Strickland is the strategic management market leader by a wide margin. The book and its parts include excellent text material,the best cases,and a strong current readings component. With this edition,the text portion now contains the best coverage of the resource-based view of the firm,keeping up the Thompson/Strickland's Strategic Management commitment to currentness in thought,excellence in package,and reliability overall. The cases which are starred below can be found on Strat-TUTOR.

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