Strategy Process: Concepts, Contexts and Cases

Quinn, James Brian, Mintzberg, Henry

ISBN 10: 0138509263 / ISBN 13: 9780138509262

Published by Longman Higher Education Division (a Pearson Education company), 1991

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M00138509263-V

Synopsis:

Strategic Management at all levels. Also courses in strategic marketing, organization theory, decision theory, public administration, and political science departments. Breaking away from the traditional formulation, - implementation approach that dominates strategy textbooks, this text sees strategy analysis as taking place in a wider organizational and managerial context. This Global edition retains the basic readings and cases approach of the US and European editions and now introduces a truly international perspective to present an up-to-date look at how actual companies act strategically and the research driving them.

From the Back Cover: We tried to provide the reader with a richness of theory, a richness of practice, and a strong basis for linkage between the two. Presenting published articles and portions of other books in their original form, rather than filtered through our minds and pens, is one way to reinforce this variety. One of our prime intentions in this book is to expose the limitations of conventional theories and to offer alternate explanations that can be superior guides to understanding and taking action in specific contexts.

Bibliographic Details

Title: Strategy Process: Concepts, Contexts and ...
Publisher: Longman Higher Education Division (a Pearson Education company)
Publication Date: 1991
Binding: Soft cover
Condition: very good