Strategy: Process, Content, Context--An International Perspective

de Wit, Bob; Meyer, Ron

ISBN 10: 0324282710 / ISBN 13: 9780324282719

Published by Cengage Learning (edition 3), 2004

About this Item

It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting.

Seller Inventory # 0324282710-8-1

Bibliographic Details

• Title: Strategy: Process, Content, Context--An International Perspective
• Publisher: Cengage Learning (edition 3)
• Publication Date: 2004
• Language: English
• ISBN 10: 0324282710
• ISBN 13: 9780324282719
• Binding: Paperback
• Edition: 3.
• Condition: Very Good

About this title

Synopsis

Bob De Wit and Ron Meyer s innovative and extremely successful strategy text encourages critical and creative strategic thinking. By introducing articles from key strategists to present differing perspectives on each strategic issue covered, the authors stress and contrast the diversity of views in the subject without endorsing any one approach.

About the Author

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group The Practice of Strategy , as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.