Strategy: Process, Content, Context

Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context.

De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.