Strategy: Process, Content, Context, An International Perspective

De Wit, Bob; Meyer, Ron

ISBN 10: 1408019027 / ISBN 13: 9781408019023

Published by Cengage Learning Business Pr, 2010

About this Item

Seller Inventory # BSM.1BDEY

Bibliographic Details

• Title: Strategy: Process, Content, Context, An International Perspective
• Publisher: Cengage Learning Business Pr
• Publication Date: 2010
• Language: English
• ISBN 10: 1408019027
• ISBN 13: 9781408019023
• Binding: Soft cover
• Edition: 4th Edition
• Condition: very_good

About this title

Synopsis

Conventional strategic management education is dominated by a standard formula that uses a misleadingly simplistic step-by-step approach, presents few competing perspectives, glosses over key debates, and is typically biased towards a particular national or regional context.

De Wit and Meyer's best-selling Strategy takes a strikingly different approach that has helped thousands of students and professionals around the world develop into critical and creative strategic thinkers. By carefully guiding students through diverse perspectives, De Wit and Meyer show how, more than ever, robust strategy requires an open understanding of different ways of looking at strategic issues.

About the Author

Bob de Wit is Professor of Strategic Leadership at the Open University and the Maastricht School of Management, The Netherlands. He is also founder and director of Strategy Works, Strategy Academy and Strategy Academy Research Foundation in Rotterdam.
Ron Meyer is Professor of Corporate Strategy at TiasNimbas Business School, Tilburg University, the Netherlands. He is also founder and director of the Center for Strategy and Leadership in Rotterdam.