The Strategy Process: Contexts and Cases

James Brian Quinn, Henry Mintzber,

ISBN 10: 0138540683 / ISBN 13: 9780138540685

Published by Pearson College Div, 1992

About this Item

This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-135756

Bibliographic Details

Title: The Strategy Process: Contexts and Cases

Publisher: Pearson College Div

Publication Date: 1992

Binding: Soft cover

Condition: New

About this title

Synopsis:

Focusing on real issues in a full historical context, this compilation of cases illustrates the many complex threads of research and successful practice in the strategy field today. The book features cases which focus on international competition and represent the global dimensions of today's major strategy issues. Some of these cases involve both Japanese and European companies and their competitive strategies; analyze new joint ventures in worldwide competition; and raise issues that are on the cutting edge of strategy in the early 1990s (ie. Honda, Ford, Team Taurus).