Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors

Robert, Michel

ISBN 10: 0070531331 / ISBN 13: 9780070531338

Published by McGraw-Hill Education, 1997

About this Item

This is a used book in good condition and may show some signs of use or wear . This is a used book in good condition and may show some signs of use or wear .

Seller Inventory # mon0000900955

Bibliographic Details

• Title: Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
• Publisher: McGraw-Hill Education
• Publication Date: 1997
• Language: English
• ISBN 10: 0070531331
• ISBN 13: 9780070531338
• Binding: Hardcover
• Condition: Good
• Dust Jacket Condition: Includes dust jacket.

About this title

Synopsis

Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.

About the Author

Michel Robert is founder and president of Decision Processes International, Inc., a consulting firm headquartered in Westport, Connecticut which has 60 partners in 15 countries. His clients include such major companies as Caterpillar, 3M, and GATX. A noted lecturer and the author of six books including Product Innovation and Strategy Pure & Simple: How Winning Companies Outpace their Competitors, his writings have appeared in many business magazines and journals.