This book provides a step-by-step approach to all of the essential elements of strategy. It outlines a 21-step approach, with a 30+ slide strategy presentation for readers to apply themselves. By following the examples in the book, the reader will be able to construct a world-class strategy and to present it in an effective manner. The approach integrates diagnosis, design, and implementation into one seamless flow from insight to action.

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MARK DANIELL is Chairman of The Cuscaden Group Pte.Ltd. He was previously President of publicly listed k1 Ventures and a Managing Director of Bain & Company in Asia. He has worked successfully in more than 40 countries in Europe, Asia, North America and other regions. He was educated at The Phillips Exeter Academy, Amherst College, the Sorbonne, Oxford University and Harvard Law School. He is a regular speaker at high profile events such as the World Economic Forum at Davos and is a regular expert guest on CNN, CNBC and the BBC.

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