The Strategy of Story: Why Story Works and How You Can Make It Work for You

From story innovator Nora Barry comes a practical and entertaining guide to harnessing the power of story in presentations, speeches and business communications.

Nora shot to global prominence in 1998 when she launched the first website for online film. She quickly became a sought-after speaker and story innovator, creating story projects for Comcast, AT&T and Europe Online and speaking about story at film festivals in the US, Europe and Asia.
Nora has leveraged her story expertise to help executives of leading technology and Life Sciences companies become better storytellers in their own presentations. Her clients have included Red Hat, Lenovo, Oracle, Ellucian, Johnson & Johnson, and Sparks Therapuetics.
In "The Strategy of Story" you'll learn:
 

• The science behind the story—why it works so effectively
• What elements you need to create a persuasive and strategic story
• How to craft a storytelling approach to your presentations

 
The book also includes a bonus chapter on how to become a better public speaker and storyteller, with extensive coaching tips and exercises.

Nora Barry is a communications and story strategist. She has written for and coached executives at top technology and life sciences companies, including Lenovo, Red Hat, Oracle, Ellucian, Astra Zeneca, Genentech, Oracle, Pfizer, Urovant Science, Phio Pharma, Sunovion, MDVIP, and J&J, among many others. She has written for The Wall Street Journal, Reuters, Forbes, Inc. Magazine, Engineering News Record and the Philadelphia Inquirer, among others.
Ms. Barry has worked in story for more than 20 years. She launched the first site for digital films, "The Bit Screen" in 1998, a internationally renowned online film site. She continued to innovate story projects for media companies in the US and Europ, including the first live film mix on the Internet and the launch of the first game-film. She became a well known speaker at film festivals around the world.
She combined her story work in online film with her experience coaching executives when she created "Stand and Deliver" and "A Storytelling Approach to Presentations", workshops focused on helping participants tell and deliver a better story.