Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage

Ron Meyer et Bob De Wit

ISBN 10: 1844801926 / ISBN 13: 9781844801923

Published by Cengage Learning EMEA, 2004

About this Item

Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2004. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Slight signs of wear on the cover. Edition 2004. Ammareal gives back up to 15% of this item's net price to charity organizations.

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Bibliographic Details

• Title: Strategy Synthesis: Resolving Strategy Paradoxes to Create Competitive Advantage
• Publisher: Cengage Learning EMEA
• Publication Date: 2004
• Language: English
• ISBN 10: 1844801926
• ISBN 13: 9781844801923
• Binding: Hardcover
• Edition: 2nd Edition
• Condition: Bon

About this title

Synopsis

The belief that managers and potential managers will profit from understanding the major conflicting approaches to strategy forms the point of departure for this book. Ignoring the profound differences between the various schools of thought does not enhance a manager's or student's capacity for strategic thinking. Rather, it is only when there is knowledge of the various points of view can strategists truly see the range of options open to them. Then they can find a way to choose between them, or integrate them, to be practically effective. This book is intended for readers who need a strategy text, without the case material.

About the Author

Bob has a BA in Psychology from the University of Utrecht, an MBA from the Delft University of Technology and a Ph.D. in management from the Erasmus University in Rotterdam. From 1985 to 1996 he was a professor of strategic management at the Rotterdam School of Management. Since 1996 he has held a chair in Strategy at the Maastricht School of Management, where he also served as the Associate Dean for research from 1997 and 2001. Bob is an active member of the Strategic Management Society, where he serves as chairman of the Interest Group ‘The Practice of Strategy’, as member of the annual conference paper review committee, and as a member of the McKinsey Best Paper Prize committee.