352pp. A comprehensive and practical, step-by-step guide to pricing analysis and strategy development.The Strategy and Tactics of Pricing shows readers how to manage markets strategically rather than simply calculate pricing based on product and profit in order to improve their competitiveness and the profitability of their offers. The fifth edition contains a new chapter on price implementation and several updated examples on pricing challenges in todays markets. 0.

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Bibliographic Details

Title: The Strategy and Tactics of Pricing: A Guide to Growing More Profitably 6th edition
Publisher: Routledge, New Delhi
Binding: Soft cover
Edition: Sixth edition
Condition: New

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