Strategy: Theory, Practice, Implementation

A comprehensive, accessible and insightful guide designed specifically for students on a strategy or strategic management course. This text puts the implementation of strategy centre stage in order to empower tomorrow's business professionals to think, talk, and act like a strategist.

Dave Mackay is Professor of Strategy at the Strathclyde Business School in Glasgow. Previously he held business management roles in multi-national, SME, and entrepreneurial start-up organizations in the UK. He has a continuing research interest in developing understanding of effective strategic management and organizational leadership practices, technologies, and knowledge. As a practitioner, Dave has engaged with a wide range of private, public, and charitable organizations, supporting their strategy work and development of implementable, practical outcomes. Dave has taught and consulted internationally in locations including the USA, India, Hong Kong, Malaysia, Singapore, Oman, Bahrain, Jordan, and the UAE.

Mikko Arevuo is Senior Lecturer in Strategic Management at Cranfield School of Management. His background includes senior business practitioner experience in global financial services and management consulting; academic scholarship; and university, graduate, and executive-level teaching. His research and teaching interests are in strategy as managerial practice, competitive strategy, senior management, and group decision-making processes, and the application of visual methods in organizational research. Mikko has also consulted widely in the public and private sectors--including at Fortune 500 companies--as a facilitator providing evidence-based tools and frameworks to support strategic decision-making processes. A native of Finland, Mikko earned his BA in Economics from The University of Michigan, Ann Arbor, and his MBA and PhD from Cranfield University.

Maureen Meadows is Professor of Strategic Management at the Centre for Business in Society at Coventry University. Formerly with the Open University Business School and Warwick Business School, Maureen's research interests include the use of such strategy tools as scenario planning and visioning by senior managers, and the post-merger integration phase following M&A deals. With a background in mathematics, statistics, and operational research, Maureen has many years' experience of working with "big data" and customer analytics, both as a practitioner in the financial services sector and as an academic. She has published on the progress and problems experienced by organizations working on strategic projects including market segmentation, relationship marketing, and customer relationship management.