Strategy, Value and Risk - The Real Options Approach : Reconciling Innovation, Strategy and Value Management

In the 1990s shareholder value was applied to all aspects of corporate strategy and management decisions as a result of intense competition, globalization, advances in technology, deregulation and the financial markets. As we enter the twentyfirst century the business environment is one of increasing creative destruction, where competitive advantage is much harder to sustain. Real Options , a type of advanced financial analysis, applies financial option theory to real assets and offers a strategic framework that recognizes the need for management flexibility and to leverage risk in this corporate environment.

JAMIE ROGERS is a consultant with PricewaterhouseCoopers' New York Financial Risk Management Practice. He has extensive experience in a range of areas, including financial, energy and commodity markets, corporate finance, financial derivatives and quantitative techniques.