Strategy : A View from the Top (An Executive Perspective)

Cornelis A. De Kluyver

ISBN 10: 0132145626 / ISBN 13: 9780132145626

Published by Pearson Education Mai 2011, 2011

About this Item

Neuware - Gain a strategic edge in today's business world.This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

Seller Inventory # 9780132145626

Bibliographic Details

• Title: Strategy : A View from the Top (An Executive Perspective)
• Publisher: Pearson Education Mai 2011
• Publication Date: 2011
• Language: English
• ISBN 10: 0132145626
• ISBN 13: 9780132145626
• Binding: Taschenbuch
• Edition: 4th Edition
• Condition: Neu
• Dimensions: 232W x 178H x 20D millimeters 232 millimeters width by 178 millimeters height by 20 millimeters depth
• Weight: 328 grams

About this title

Synopsis

Gain a strategic edge in today’s business world.

This short, up-to-date, practitioner-oriented guide was meant to effectively prepare practicing executives, and MBA and EMBA students for top management responsibilities.  

The fourth edition includes new content, reordered topics to improve the flow of the subject matter, and numerous updated examples and vignettes.

From the Back Cover

A short, up-to-date, practical and readable guide to strategy formulation, this book is designed for practicing executives who are getting ready to assume broader responsibilities. By focusing on strategic thinking and using real-life examples and historical references, this book is a must-read for the serious executive strategist. The first chapter defines strategy and its effect on a corporation's effectiveness; and then in subsequent chapters covers the external strategic environment, the analysis of a firm's physical assets, the development of a competitive strategy, different industry environments, corporate strategy and competition, different strategy choices, global strategy, and implementing and controlling a chosen strategic direction. For CEOs, senior executives, general managers, vice-presidents, divisional managers, and consultants.