Strategy implementation in SMEs through the application of a BSC | How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process

Markus Lueger

ISBN 10: 6200761655 / ISBN 13: 9786200761651

Published by Our Knowledge Publishing, 2025

About this Item

Strategy implementation in SMEs through the application of a BSC | How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process | Markus Lueger | Taschenbuch | Englisch | 2025 | Our Knowledge Publishing | EAN 9786200761651 | Verantwortliche Person für die EU: SIA OmniScriptum Publishing, Brivibas Gatve 197, 1039 RIGA, LETTLAND, customerservice[at]vdm-vsg[dot]de | Anbieter: preigu.

Seller Inventory # 133704062

Bibliographic Details

• Title: Strategy implementation in SMEs through the application of a BSC | How small and medium-sized enterprises can implement their corporate strategy and how the balanced scorecard can support them in this process
• Publisher: Our Knowledge Publishing
• Publication Date: 2025
• Language: English
• ISBN 10: 6200761655
• ISBN 13: 9786200761651
• Binding: Taschenbuch
• Condition: Neu
• Dimensions: 220W x 150H x 5D millimeters 220 millimeters width by 150 millimeters height by 5 millimeters depth
• Weight: 137 grams
• Seller catalogs:
  • Bücher

About this title

Synopsis

SMEs in particular are able to respond more quickly than large companies to environmental influences, internal/external changes and much more. This makes SMEs fast-acting and flexible companies. However, when it comes to strategy implementation, SMEs lag behind many large companies. Without a defined strategy and the measures required to implement it, a strategic plan is difficult to put into practice. This book examines the balanced scorecard method in relation to corporate strategy implementation, focusing on small and medium-sized enterprises. Based on a literature review covering the fundamentals of strategic and operational management and the structure and integration of a BSC, including key performance indicators, the current situation in SMEs with regard to corporate strategy and its implementation is recorded and analysed. The information obtained clearly showed that SMEs do have a strategy, but that they pursue it using a wide variety of methods, some of which are incorrect. This is where this book comes in, making the BSC method tangible for SMEs and supporting them in implementing their strategy.