The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy

D'Oliveiro, Michael

ISBN 10: 1138367516 / ISBN 13: 9781138367517

Published by Routledge, 2019

About this Item

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Seller Inventory # 18379664429

Bibliographic Details

• Title: The Streaming Media Guide: How to Successfully Integrate Streaming Media Into Your Communications Strategy
• Publisher: Routledge
• Publication Date: 2019
• Language: English
• ISBN 10: 1138367516
• ISBN 13: 9781138367517
• Binding: Hardcover
• Condition: New

About this title

Synopsis

Streaming media has irreversibly revolutionised the ways in which media is transmitted and consumed. Most of us engage with streaming media on a daily basis via platforms that deliver our entertainment: Spotify, YouTube and Netflix are new brands which many of us engage with daily for our information and entertainment. It has created upheaval in the entire value chain and wiped out industries slow to adapt to it (like the video store rental chain). And it continues to evolve. Streaming media is transforming business communications in myriad ways, and it is becoming almost as crucial for project managers and marketers to understand streaming technology as it is for media professionals.

The Streaming Media Guide demystifies the technology and features behind a successful streaming media service, especially in the context of how it is used by broadcasters and other media organisations. Common terms and systems being used in this space are presented and defined simply and clearly for non-technical readers. Best practice examples from Michael D'Oliveiro's experiences demonstrate how this technology can be successfully implemented.

This book equips any media professional with the most basic of traditional media knowledge to enable confident conversations in the typical media organisation they work in. For technology-based graduates or dedicated broadcast professional seeking to refresh their understanding, this book provides enough information to form a solid foundation for day-to-day work. Finally, for leaders in cross-functional senior management matrices, information is provided to enable you to understand and exploit streaming media capabilities as a business. This will be the ultimate reference source, guaranteed to be bedside reading for anyone serious about using streaming media.

About the Author

Michael D’Oliveiro has over 20 years of experience, primarily in the broadcast and streaming media industry, both in Australia and South-East Asia. Well-versed in production, operations and product management, Michael was recently Country Head of HOOQ Singapore, the regional, subscription-based streaming platform.