This is not another self-help book. It is a book about self, and how to unleash the physical and spiritual power within you to create the life of your dreams.

About the Author

John Assaraf ("The Street Kid") is best known for being one of the leading optimum performance experts in the world. He is founder of The Street Kid Company, which conducts seminars and coaches senior executives and ambitious entrepreneurs who choose to take their lives and businesses to the next level. An experienced businessman himself, John has owned and operated a franchising company whose annual real estate sales topped three billion dollars. He was also part of the senior executive team who grew Internet virtual tour pioneer Bamboo.com from a team of six people to fifteen hundred in just over a year, netting millions in monthly sales and completing a highly successful NASDAQ IPO. From his early years as a street gang member to his life today, John has been fascinated with why some people achieve great results in their lifetimes while others merely eke out an existence. As a result, he has spent the last twenty-two years studying peak human performance and behavior and has identified the mental factors that lead to failure or success at the highest level in entrepreneurial endeavors in life. John lives in Rancho Santa Fe, California, with his two amazing sons, Keenan and Noah. He enjoys reading, writing, consulting with companies, mentoring ambitious entrepreneurs, and nuturing the wonderful relationship he's developed with his sweetheart, Maria. In his spare time, John loves to ski, travel, exercise, and entertain friends and family. He's also known for his passion and appreciation for excellent wines. To learn more, visit the website at www.OneCoach.com

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