Streetwise Low-Cost Web Site Promotion: Every Possible Way to Make Your Web Site a Success, Without Spending Lots of Money

Setting up a Web site is just the first step in getting your business online. Getting attention for your site-building traffic, generating leads, and attracting customers is the real key to making money on the Internet.

In Streetwise Low-Cost Web Site Promotion, marketing expert Barry Feig shows you how to develop an online marketing plan that will get a Web Site the visibility it needs without breaking the marketing budget and provides you with the tools and tips you need to win the war over Internet real estate.

Feig outlines how to:

Develop a marketing plan that's sure to work-before you go online

Build quality traffic-attracting customers who will buy your product or service

Keep them coming back for more with relationship marketing strategies

Unlock the secrets of Web search engines and turn your site into a category leader

Develop an interactive B2B site

Filled with practical advice that can be put to work immediately, and containing dozens of real-world examples of companies that have developed innovative and effective online promotional programs, Streetwise Low-Cost Web Site Promotion is an invaluable resource for anyone who wants to build a profitable business online.

Barry Feig has twenty years of experience developing marketing programs for corporations such as American Express, First Brands, Colgate-Palmolive, American Cyanamid, Pepsico, and others. He is the author of three books on marketing, as well as numerous articles in magazines ranging from Advertising Age to American Demographics. He is also the founder of the Center for Product Success. He lives in Placitas, New Mexico.