This widely used industry casebook offers the leading “real-world” survey of contemporary American industries. Providing a sound new treatment of the role of public policy in a free enterprise economy, the book illustrates the broadest possible range of American market structures through a series of carefully chosen and well-developed case studies of specific industries, all written by leading authorities in their field. Featured industries include accounting/auditing, agriculture, petroleum, automobiles, cigarettes, beer, commercial banking, music recording, health care; airlines; telecommunications; and college sports. For individuals interested in industrial organization, public policy toward business, trade regulation, and regulation of industry.
James W. Brock is Moeckel Professor of Economics at Miami University (Ohio). He is the author of a number of books and articles on industrial organization and public policy, and has testified before various congressional committees on antitrust issues.