The Student Entrepreneur's Guide: How to Start and Run Your Own Business

Offers advice on creating a business plan, obtaining financing, licenses, and zoning permits, handling advertising, setting prices, and keeping records

This book, enlarged and expanded from the original 1981 Ten Speed Press edition, is designed for those students wishing to start a business while still in school, as Kingstone did. Although students are the target audience, this is also recommended for housewives and full-time employees seeking to run a small business in their spare time. Kingstone describes the processes involved in establishing a business--researching the market, writing the business plan, financing the operation, and administering the company. Case studies of student-run establishments are provided. Of value to readers are the sample forms and a listing of Small Business Administration's Management Assistance publications. The bibliography would have been enhanced by addition of more recent sources. Recommended as supplemental reading for college students.
- Lucy Heckman, St. John's Univ., Jamaica, New York
Copyright 1990 Reed Business Information, Inc.