The Student-Run Agency: Transitioning from Student to Professional

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Student-run advertising, public relations and integrated communications agencies mimic the structure of professional agencies, and provide students with real-world experience working for real clients. Student agency members are unique in that they are still learning basic communications principles, but are interacting with clients who expect them to conduct themselves professionally and understand how the business world operates.

The Student-Run Agency: Transitioning from Student to Professional is the first textbook written specifically for students to help them navigate their student agency tenure. It serves as both a comprehensive resource for a complete student agency experience, and as a reference guide as specific client situations arise.

The authors have founded and managed student-run agencies, worked for years in professional agencies, and conducted extensive research on the structure and learning benefits of student agencies.

The Student-Run Agency: Transitioning from Student to Professional:

• Gives students a full understanding of the agency business, how agencies operate, and agency processes and protocols.
• Helps students develop effective client programming, manage client relationships, develop professional identities, and promote their work.
• Includes 10 articles written by agency professionals on best practices.
• Is a valuable resource for Campaigns courses and for students embarking on agency internships.