Title: The C Student's Guide to Success: How to Become a High Achiever Without the Best Grades, Connections, or Pedigree
Publisher: Tarcher
Publication Date: 2007
Language: English
ISBN 10: 1585425567
ISBN 13: 9781585425563
Binding: Hardcover
Condition: New

About this title

Synopsis

A step-by-step guide to career success for less-than-top-level students identifies ten principles for professional advancement using one's particular combination of talents, in a down-to-earth resource that makes such recommendations as taking responsibility, being a risk-taker, and applying creative solutions.

About the Author

Ron Bliwas is the president and CEO of A. Eicoff & Company, a division of the leading advertising agency Ogilvy & Mather, where his clients include America Online, Kimberly-Clark, and Chrysler. A pioneer of direct-response advertising, Bliwas is also the chairman of the Direct Marketing Association, and has been named on Crain's list of top Chicago businesspeople for the past eight years. He has appeared on 60 Minutes, and has been featured in The Wall Street Journal, the Chicago Tribune, Advertising Age, and AdWeek.

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