William Edstrom, Jr., an author, audio engineer, and business owner, is best known for his video tutorials on DAW technology, mixing, mastering, and plug-ins produced for Groove 3. He has a degree in electrical engineering, plays guitar and bass, and has decades of experience in all aspects of recording and sound reinforcement. A lifelong student, business owner, instructor, and the creator of Lilacwriter.com-an online co-writing tool for songwriters-Edstrom is an alumnus of the Milwaukee School of Engineering, Harvard Business School, and BerkleeMusic online.

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