A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore

B U, Muthamma (Author)/ S, Ranjith Kumar (Author)/ B B, Tiwari (Author)

ISBN 10: 9999319246 / ISBN 13: 9789999319249

Published by Eliva Press, 2024

About this Item

46 pages. 6.00x0.10x9.00 inches. In Stock.

Seller Inventory # x-9999319246

Bibliographic Details

• Title: A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore
• Publisher: Eliva Press
• Publication Date: 2024
• Language: English
• ISBN 10: 9999319246
• ISBN 13: 9789999319249
• Binding: Paperback
• Condition: Brand New
• Weight: 0.08 kilograms

About this title

Synopsis

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.