Title: A Study on Consumer Perceptions of E-Wallets With Particular Reference to Mysore
Publisher: Eliva Press
Publication Date: 2024
Language: English
ISBN 10: 9999319246
ISBN 13: 9789999319249
Binding: Soft cover
Condition: New

About this title

Synopsis

This study explores the adoption, usage, and perception of e-wallets among consumers in Mysore, highlighting the transformative impact of digital payment systems on daily financial activities. Utilizing a mixed-methods approach, surveys and interviews will gather data from a diverse sample of Mysore residents. The research investigates factors influencing e-wallet adoption, such as convenience, security, trust, and familiarity with digital technologies, while examining the impact of socio-demographic variables like age, income, education, and occupation. The findings aim to identify the drivers and barriers shaping consumer perceptions of e-wallets, providing valuable insights for the e-wallet industry and policymakers to enhance digital payment adoption.

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