A STUDY ON FACTORS INFLUENCING LOGISTICS EFFICIENCY IN FMCG SECTOR: An Analytical Investigation of Operational Challenges and Optimization Strategies

Logistics is an essential function in the Fast-Moving Consumer Goods (FMCG) sector. FMCG products, such as food items, beverages, personal care products, and household goods, are used by consumers on a daily basis. These products have a short shelf life and high demand, which makes timely delivery and availability in the market very important. Efficient logistics ensures that these products reach the right place, at the right time, and in the right quantity. Logistics efficiency is the ability of a company to manage its transportation, warehousing, inventory, and distribution operations in a smooth and effective way. When logistics operations are efficient, companies can reduce costs, maintain product quality, satisfy customers, and remain competitive. On the other hand, delays, poor inventory management, or weak transportation systems can lead to stock shortages, higher operational costs, and loss of customers.