The Study of Impact of Celebrity Endorsement on Rural Consumers
Language: English
Published by VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG, 2013
- Softcover
- New
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pp. 64.
Seller Inventory # 26128825018
- Title
- The Study of Impact of Celebrity Endorsement on Rural Consumers
- Author
- Misra, Vaibhav
- Publisher
- VDM Verlag Dr. Mueller Aktiengesellschaft & Co. KG
- Publication year
- 2013
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 3659342483
- ISBN 13
- 9783659342486
ABOUT THE STUDY The celebrities in India are the role models for majority of Indians, they are so influenced by them that most of the population follows the trends of their dressing, styles and habits. This is the major reason for the companies to hire the celebrities to promote their products. The companies invest billions of to hire the celebrity for the promotion of their product. The companies believe that the celebrity changes the purchase intention of the consumers in India.
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About the Author
Vaibhav Misra, MBA, U.P Technical University, Lucknow, Management Consultant & Ex- Lecturer- Bora Institute of Management Sciences, Lucknow, India
"About the title" may belong to another edition of this title.
Books Puddle
New York, NY, U.S.A.
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AbeBooks seller since November 22, 2018
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